The Hawaii Tourism Authority (HTA) has launched “Mākaukau Maui,” an awareness campaign where visitors that love visiting Maui, or those that want to experience the island for the first time, are reassured and can assist in revitalizing Maui’s economy in the aftermath of last year’s devastating wildfires.

From wild jungles to manicured resorts, the tropical climate of Maui grows the most lush, natural backdrops. However, most tropical plants you might associate with Hawaii, like bird of paradise, plumerias, torch ginger- even pineapples and coconuts, are not native to Hawaii.

People flock to Maui for their vacation for a multitude of reasons, each person having their own unique motivations. Hashed out over tropical drinks and pupus at the beach after work, our extremely unofficial poll for 2024 is complete!

Maui, with its pristine beaches, lush landscapes, and vibrant culture, is a photographer’s paradise. From the iconic Road to Hana to the majestic Haleakalā National Park, every corner of this Hawaiian island offers picture-perfect moments waiting to be captured.

The storied places of Maui spark a deep connection to land and sea. Visiting means standing majestically atop a 10,000 foot volcano, exploring deep, lush valleys, or feeling the spray of the ocean while sailing along sparkling aqua seas. The call to come to the islands is strong, and visiting Maui now is more affordable than ever.

Maui offers some of the best adventure experiences in the world, making it a must-visit destination for sports and outdoor enthusiasts. Diverse landscapes and plenty of sunshine makes outdoor activities available year-round. Whether you are looking for a thrilling hike, an abundance of exciting ocean activities or traditional sports like golf or tennis, Maui has something for everyone.

Discovering the weather nuances across Maui can be quite a journey, and it's important to understand the island's unique climate patterns while packing for your trip. Picture this: you might be experiencing snow at Haleakala's summit while folks on the beach are enjoying an 85-degree sunny day.

If you have not yet tried snorkeling, it is an amazing experience on Maui, if you are prepared. Some people may feel a little apprehensive about the ocean or not want to put their face in the water. Not to worry, we have some great tips, for different levels of water enthusiasts.